Job Hunting

7 Essential Social Media Tips For Career-Minded Professionals |  Gwengoat | Gwengoat

In the beginning of the Oscar award winning film “Gladiator,” Maximus, played by Russell Crowe, gives his soldiers a rousing pre-battle speech and says this amazing line, “What we do in life echoes through eternity.” As goes for gladiators, goes for social media. Your online presence lasts pretty much forever.

Employers may look at your social media profiles when deciding whether to hire you; it’s not an unreasonable assumption. And even if you deleted everything on every one of your online profiles ten years ago, it’s could still be just one advanced Google search away. Sorry to say, but there truly is no escape from your digital past.

As of July 2019, here are the Top 10 Social Media Platforms worldwide according to

1.     Facebook

2.     YouTube

3.     WhatsApp

4.     Facebook Messenger

5.     WeChat

6.     Instagram

7.     QQ

8.     Q Zone

9.     Douyin / Tik Tok

10.  Weibo


You need to be aware of how you’re presented on each site. Here are seven tips to help you manage your Social Media presence so that you can become – and remain – gainfully employed. 

1.     Even though Social Media is still the age of a teenager, there is already an old axiom that applies: Don’t put anything on Social Media that you wouldn’t want your Mom to see.

2.     Social Media means never having to say goodbye. As long as the Internet is live, so is the picture of you chugging rum from a pineapple while wearing a bunny suit. Might have been fun times, but not so much fun great when a hiring manger finds it, much less notices that you posted it at 6 a.m. when you closed down the bar. Today. On Tuesday.

3.     Be conscious of where and how you present your political point of view online. We live in an emotionally charged and divisive political climate and you cannot control the snap judgments others will make about a seemingly innocuous post or comment. On business-oriented social media, such as LinkedIn, it might be advisable to steer clear of political topics.

4.     Likewise, it’s generally advisable to keep personal matters on socially oriented platforms (i.e., Facebook) rather than professional platforms (i.e., LinkedIn). And while we’re on the topic ­– it’s not a bad idea to check your Facebook/Instagram/etc. privacy settings so that only your friends and family have access to your photos and conversations.

5.     Many social media platforms (LinkedIn included) have “comment” sections, which are a breeding ground for internet trolls and flame wars. Comments are just as public as official posts, so if you’re active on platforms or forums with comment sections, you may want to consider any potential professional ramifications before you tell @area51conspiracy he or she is the “world’s biggest moron,” and that you hope they, “die in a hail of bullets.” That “moron” could be in a position to make a hiring decision on your candidacy.

6.     Be conscious of your tone, too. Social media is just that – social. You may have written posts or comments to family or friends that had an intentionally snarky tone deliberately chosen for effect. While you and your friends who share a collective sense of humor may find your repartee hilarious, others might be turned off or offended. It’s not fair, but people observe how you interact with others and form a perception of you based on that, right or wrong, fair or not. If someone believes you are condescending online, they might believe you will be condescending to them in the workplace.

7.     This list has been filled with negativity (sorry), but here’s a good one. Make sure to explore the job portals on the various social media platforms! Naturally, LinkedIn has a robust job postings section, but companies are starting to wake up to the idea that the social social media platforms are where all the people are hanging out! As time progresses, you’ll continue to see more and more companies building job portals Facebook and other sites to reach key users. Don’t miss out!

Philip Roufail contributed to this article.

Scott Singer is the President and Founder of Insider Career Strategies Resume Writing & Career Coaching, a firm dedicated to guiding job seekers and companies through the job search and hiring process. Insider Career Strategies provides resume writing, LinkedIn profile development, career coaching services, and outplacement services, including a free resume review. You can email Scott Singer at, or via the website,

Build Your Career Plan In 5 (Relatively) Simple Steps |  CurvaBezier | CurvaBezier

There is an old saying – “If you don’t know where you want to go, any bus can take you there.”  Sounds romantic, doesn’t it? In conjures up a whimsical journey. But as far as your career is concerned, a little more planning is recommended.

 Everyone should have a career plan. You don’t have to have it all figured out, but you should have a general sense of direction and career self-awareness. The advantages to having a career plan are:

  • A documented but flexible career plan, periodically calibrated and revised as necessary, will give you a better understanding of what your next steps will be and how/when to make them.

  • A career plan will help you develop transferable skills that should increase your future options.

  • If your decisions are guided by a career plan, you can develop strategies to better help you realize your objectives.

Here are five steps you can follow to help create and document an effective career plan:

Step 1 – Find a Mentor

One of the greatest things you can do for your career has an element of luck to it – find a mentor. A mentor is typically a senior-level co-worker or someone highly experienced in your field; a mentor’s perspective can be instrumental in helping you think about your long-term career plan. It’s important to have a sounding board other than your manager, or managers, who may not be as invested in your development or future. You can benefit from a mentor’s advice and help.

I mentioned the luck aspect, but there are options for those who would prefer to be proactive about a finding a mentor rather than leave it to chance. Independent mentor groups/services exist to help you do just that. Think of them as Big Brothers/Little Brothers for professionals. A quick Google search for “business mentors” brings up Score, MicroMentor, Business Mentors, and Small Business Development Centers as a few potential resources.


Step 2 – Build an Individual Development Plan (IDP)

An IDP is a tool you can use to identify development opportunities within your company, to help you develop transferable skills and hold yourself accountable.

While related to performance appraisals, an IDP is usually outside the scope of your job responsibilities and any specific deliverables or assignments. An IDP lays out your goals and tracks personal development, not the professional requirements of your job. However, like performance reviews, quarterly check-ins with your manager about your IDP progress are not only beneficial, but a necessity if you are going to monitor, review, and adjust your plan.

If this is not a formal part of how your place of employment operates, develop an IDP on your own.


Step 3 – Join Professional Organizations

Belonging to industry groups has obvious benefits and chances, are there is one that fits your needs. In professional organizations, you can expand your network, learn about new opportunities, be up to date on industry news, and maybe even meet your mentor. Some organizations, such as the Project Management Institute, are also training and certifying bodies that offer programs and certifications that will help further your career.


Step 4 – Always Be Training

If your company is serious about developing its employees, congratulations! Take advantage of the continuing education they offer (or mandate). Any formal training, certification, or program is an asset, and some of what you learn will be transferable skills you will use no matter where you go or what you do.

If your company does not offer such opportunities, or you are searching for work, you should seek training out. Get certified. Research what the marketplace wants and invest in your skills to match it. If every job you’re looking at requires Salesforce, and you’ve never touched it before, learn how to use it!


Step 5 –Document Your Plan

There are no rules and regulations to document your plan. The only instruction is to do it. Here are some tips to get you going: 

  • Start with a plan that focuses on your current position (or your last one if you are a job seeker).

  • Add to that until it’s a 2-Year Plan, then a 5-Year plan.

  • The strokes will get broader the further into the future you go, but they will be there, distant markers beyond the horizon line to direct you.

  • Monitor your progress, and make adjustments.

Philip Roufail contributed to this article.

Scott Singer is the President and Founder of Insider Career Strategies Resume Writing & Career Coaching, a firm dedicated to guiding job seekers and companies through the job search and hiring process. Insider Career Strategies provides resume writing, LinkedIn profile development, career coaching services, and outplacement services, including a free resume review. You can email Scott Singer at, or via the website,

In Search Of The Purple Squirrel – How To Decipher A Job Advertisement |  Paul Carpenter | Paul Carpenter

You are searching for a job and that means reading job posting after job posting; they all start to look and sound the same. Where do the listings come from in the first place, and how do you interpret and prioritize their contents?

To start with, there is no way to determine who wrote the job listing. The job description you’re seeing on likely originated with a template from human resources, who gave it to the hiring manager, who delegated it to a department or personal assistant, who cut and pasted several parts from a previous listing for another position.

You may find that Fortune 500-level companies are more likely to have professionally written job listings that are mandated from above. Still, there are more than enough job listings with murky backgrounds to justify a degree of skepticism. After all, job listings are an imperfect science and will sometimes contain too much, too little, and/or contradictory information.

Despite these failings, however, job descriptions are a vital component of the recruitment process. When read closely, a job description will tell you what requirements, from a recruiter’s or hiring manager’s perspective, are non-negotiable, and contain clues about the position’s day-to-day responsibilities.

Knowing how to decipher the internal language of the recruitment process will only strengthen your candidacy. So, let’s take a look at the anatomy of a typical job posting.


Let’s take a look at title of Human Resources Coordinator. This indicates that the job is in the Human Resources department, and Coordinator indicates that it is an entry-level administrative position. Easy, right?

Not necessarily. Job postings titles can be deceiving because the actual meaning may vary wildly from one employer to another. The same job may have different titles at different places. One company may link job titles to compensation, while another may pride itself on having no titles at all. The variations are endless.

Job sites like Indeed and LinkedIn include categorizations that are intended to clarify where a specific role may sit level-wise in an organization. These include “Entry Level,” “Associate,” “Mid-Senior Level,” that will often be incongruent with the job title used by the poster, adding another level of confusion. How do you interpret a job title with “Manager” that is categorized as “Associate?” (this is prevalent in sales roles, where someone can be an Account Manager, but doesn’t actually manage anything or anyone other than their own activities).


The summary usually provides glowing general description of the company and a general description of the job. The summary is valuable to read as it provides perspective on how the company markets itself and the role. It’s a great overview but it tends to draw little connection to your technical qualifications for the position. For example:

“The Amazing X Company, a world-class provider of amazing stuff, seeks a Human Resources Coordinator to join its growing team. We’re looking for talent with outstanding communication skills, great customer service perspective, and strong problem-solving and decision-making abilities to support the entire HR process.”

This description is generic, on purpose. It’s trying to present the general profile of the idea candidate from a behavioral side, but doesn’t get into the nitty-gritty technical details. Take it as a guideline to calibrate whether your personality and general background is a match for what they’re looking for.


Here is where you are going to start to discover the clues that will help you understand the position and the skills needed to be considered a viable candidate. This area the day-to-day responsibilities of the role. Some sample job responsibilities for a Human Resources Coordinator include:

  • Coordinating pre-employment activities

  • Preparing, maintaining, and ensuring accurate records and files

  • Conducting audits on personnel files and I-9 forms

  • Ensuring compliance with federal and state employment laws

…and so forth.

If you possess direct experience in any of these areas it will help your overall application. Generally speaking, if an employer finds a candidate who ticks all the experience boxes in terms of day-to-day functions, they’re going to give that individual a deeper look. Interpret this as the employer providing you with guidance on what qualifications and past experiences you should highlight in your cover letter and on your resume.



This is the meat of the job. Anything you see under “required skills” is considered an essential component of the right candidate and to have a fighting chance for the job you’ll need to have it. Let’s dissect some sample requirements:

  • Bachelor degree preferred

The use of the word “preferred” indicates that the degree is not a core requirement for the position. However, preference will be given to those with a college degree so if you’re applying without a diploma, the rest of your application better be stellar, and you should possess enough skills and experiences to compensate.

  • Minimum of 2 years of experience in Human Resources

“2 years” likely wasn’t chosen at random. They’re looking at candidates that possess a minimum of two years’ experience. The understanding is that this is the minimum amount of time required to build the knowledge foundation to be successful.

  • Direct exposure to employee relations and payroll practices

Pay special attention – this is the most important entry in this entire job posting. This is the experience that will matter most on your resume.

  • ADP experience is a strong plus

Just like “preferred,” “strong a plus” means it’s not a requirement, but candidates who have used ADP in the past will be in a better starting position; if you haven’t used ADP, but do have experience in another HR software system, you’re in decent shape.

  • Strong computer skills with high proficiency in MS Office

It would seem like this is a waste of space in today’s age, but it’s not. The employer included this in the job description because it’s nonnegotiable. Then there’s the soft skills:

  • Excellent written, verbal, and interpersonal communication skills

  • Outstanding organization and time management skills

  • Attention to detail

  • Practice and maintain an environment of confidentiality

The employer is likely going to evaluate these traits in greater depth during the interview. They’re hard to quantify (although a resume riddled with errors could work against you in the area of written communication skills). Just understand, if you are to get the job, you’re going to be expected to live up to these standards.

Many employers also include a section for “Preferred Skills.” This is usually the hiring manager’s wish list of additional skilled and experiences. They’re looking for, in recruiter parlance, the “Purple Squirrel.” This is the candidate that probably doesn’t exist but would check off all of a hiring manager’s boxes in terms of attacking any other work they have lying around – related or unrelated to the core duties of the job. But make no mistake – the candidate who has ALL of the required skills and ALL of the preferred skills will probably be in the best position to receive an offer.*

*Note: I say probably because there are mitigating factors, such as candidate salary requirements, age discrimination, or any countless other dynamics at play.

Here’s some final thoughts on deciphering and approaching job postings:

Tip #1: You have some latitude when duration of experience is specified. Let’s say the listing says “3-5 years experience making widgets”. You should have a minimum of 3 years, but you shouldn’t rule yourself out if you have more than five years. You can apply with 2 years’ experience, and nothing is stopping you, but it’s an uphill climb.

Tip #2:  From the recruiter’s perspective, there is a distinct difference between a Required Skill and a Preferred Skill. But think about it this way - if you’re have 100% of the Required Skills and 50% of the Preferred Skills, you’re in pretty good shape.


And that brings us to the important life lesson about purple squirrels. Have you ever actually seen a purple squirrel? No you have not, and you never will. Purple squirrels do not exist, and job candidates who possess all of the Required and Preferred skills tend to pop up with quite a bit less frequency than a hiring manager hopes. Apply to the job.

Lastly, remember that your resume is a marketing brochure and the recruiters/hiring managers are your customers. You are trying to convince them to invest in something – you. Mapping the qualifications on your resume with the Required and Preferred Skills on a job listing will greatly increase your chances of clearing the first hurdle.

 Philip Roufail contributed to this article.

Scott Singer is the President and Founder of Insider Career Strategies Resume Writing & Career Coaching, a firm dedicated to guiding job seekers and companies through the job search and hiring process. Insider Career Strategies provides resume writing, LinkedIn profile development, career coaching services, and outplacement services, including a free resume review. You can email Scott Singer at, or via the website,