5 Easy Ways To Research A Potential Employer Before The Job Interview

iStockphoto.com ( vasina )

iStockphoto.com (vasina)


An essential component of interview preparation is research. By researching the company, you won't be caught unaware; you'll better understand the company, its business model, and its culture, as well as what questions to ask during your interview.

Here a 5 Easy Ways To Research A Potential Employer Before The Job Interview!

  1. VISIT THE COMPANY'S WEB SITE. Corporate sites usually contain a trove of information about the company's products and services, and frequently feature profiles of the executive leadership team. Larger companies also often share investor relations information, press releases, and corporate announcements.
  2. READ THE NEWS. Type the company's name into a news aggregator such as Google News or Bing News. If there's important news to be found, there's a pretty good chance you'll see it here.
  3. LOOK AT LINKEDIN. If the company provides you with a list of the interviewers prior to your meeting, take a look at their profiles on LinkedIn. You're often able to learn about your interviewers' roles, projects, career progression, and more.
  4. CHECK OUT THEIR REVIEWS. Glassdoor is like the Yelp! of employment. But instead of dining reviews, people dish on their interview and employment experiences. The feedback is anonymous, and in many cases, it tends to be the unhappy employees who share their feedback, so evaluate reviews with a grain of salt. You should be able to identify aggregate views of the corporate culture.
  5. REACH OUT TO SOMEBODY WHO'S WORKED THERE. Just as an employer is going to perform a reference check on you to make sure you're a good match, there's no reason you can't do the same to them. If you'd like to find out somebody's experience as an employee, ask them. By working your personal network, you should be able to identify an individual who will provide you the good, the bad, and the ugly.

Scott Singer is the President and Founder of Insider Career Strategies Resume Writing & Career Coaching, a firm dedicated to guiding job seekers and companies through the job search and hiring process. Insider Career Strategies provides resume writing, LinkedIn profile development, and career coaching services, including a free resume review. You can email Scott Singer at scott.singer@insidercs.com, or via the website, www.insidercs.com.